The Importance Of Effective Signs

Posted by Curt Thomas on

What is your look? Your signs are important - very important. Your logo, your wording, your graphics - put together to create an image your customers are drawn to could be the most cost effective advertising you do. Please read the article below.

Credits to Fedex for this article.

A survey commissioned by FedEx Office found a firm connection between good signs and positive consumer action, highlighting the opportunity for small businesses to grow through smart use of this simple marketing tool.

“There’s no question attention-grabbing signage has the power to pick up new customers and get business moving. Effective signage is not limited to the front door. It encompasses everything from in-store materials to car clings to posters and banners,” said Randy Scarborough, vice president of Marketing for FedEx Office.

The survey found that almost eight in 10 (76 percent) American consumers enter a store they have never visited before based on its signs, and nearly seven in 10 (68 percent) have purchased a product or service because a sign caught their eye. A small business’ sign can also be an influential word-of-mouth marketing tool, with three out of four consumers saying they have told someone about a store based simply on its signage.

While location is important, sign quality is essential. More than two thirds (68 percent) of consumers believe a store’s signage is reflective of the quality of its products or services—a validation of the sentiments shared by 90 percent of small business owners in the FedEx Office Signs of the Times survey. The study also found poor signage can deter consumers from entering a store, with over half (52 percent) saying they are less willing to enter a store with misspelled or poorly-made signs.

Small business owners who opt out of signs altogether leave behind nearly 60 percent of consumers who say the absence of a sign deters them from entering a store. So, what’s the right amount of signage? On average, consumers think a small business should have two or three signs around its storefront.

Quality and quantity count in small business signs, and it’s easy to make both a reality on any business’ budget.

Same Day Sign is ready to help you find your custom look and the best mix of signs.

 

 


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