Catch your customers at the right time of day.
This information came from venturebeat.com about an online survey done by CodeFuel and Nielsen. This is how users are consuming content:
Morning
- 73% come just to get the latest updates
- 16% are taking a break
- 6% visit content sites for work/study
- 5% don’t visit content websites at this time
Noon
- 40% come just to get the latest updates
- 43% are taking a break
- 9% visit content sites for work/study
- 8% don’t visit content websites at this time
Afternoon
- 47% come just to get the latest updates.
- 29% are taking a break
- 15% visit content sites for work/study
- 10% don’t visit content websites at this time
Evening
- 54% come just to get the latest updates
- 26% are taking a break
- 9% visit content sites for work/study
- 11% don’t visit content websites at this time
Night
- 46% come just to get the latest updates
- 27% are taking a break
- 6% visit content sites for work/study
- 22% don’t visit content websites at this time
Break time is the best time to show your audience ads because they are just browsing without a definitive goal. This research shows that at noon, 43 percent of users go and consume content without any other purpose.