When is it best to catch your online customers?

Posted by Curt Thomas on

Catch your customers at the right time of day.

This information came from venturebeat.com about an online survey done by CodeFuel and Nielsen. This is how users are consuming content:

Morning

  • 73% come just to get the latest updates
  • 16% are taking a break
  • 6% visit content sites for work/study
  • 5% don’t visit content websites at this time

Noon

  • 40% come just to get the latest updates
  • 43% are taking a break
  • 9% visit content sites for work/study
  • 8% don’t visit content websites at this time

Afternoon

  • 47% come just to get the latest updates.
  • 29% are taking a break
  • 15% visit content sites for work/study
  • 10% don’t visit content websites at this time

Evening

  • 54% come just to get the latest updates
  • 26% are taking a break
  • 9% visit content sites for work/study
  • 11% don’t visit content websites at this time

Night

  • 46% come just to get the latest updates
  • 27% are taking a break
  • 6% visit content sites for work/study
  • 22% don’t visit content websites at this time

Break time is the best time to show your audience ads because they are just browsing without a definitive goal. This research shows that at noon, 43 percent of users go and consume content without any other purpose.


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