Your business has a color or colors you want reproduced. We are asked every day to match colors. We cannot see your color as you may be 2,500 miles away and a picture of it can can be distorted by screens and/or lenses.
HOORAY, enter the PANTONE MATCHING SYSTEM®
It is a fan deck of colors and associated numbers (and letters) so we can be on the same page (or fan).
Pantone as explained by www.pantone.com.
PANTONE MATCHING SYSTEM® Coated or Uncoated
(examples: PANTONE 185 C, PANTONE Cool Gray 1 U)
PANTONE FORMULA GUIDES and SOLID CHIPS contain 1,867 solid (spot) PANTONE MATCHING SYSTEM Colors for printing ink on paper. The majority of these colors are referred to using a three- or four-digit number followed by a C or U. There are also a small number of named colors, such as the 18 base colors like PANTONE Reflex Blue C or PANTONE Orange 021 U.
The letter suffix refers to the paper stock on which it is printed: a "C" for coated or gloss paper or a "U" for uncoated paper.
Communicate your color to us today!